I expected Be Kind Rewind to be a seriously funny movie. I find anything Jack Black says to be funny. And I don't just mean the regular "funny" here. I mean laughing on the ground, snorting through your nose type funny. I was surprised instead to find a heartwarming tale of a community and how it comes together to support one of their own against that Big Bad Wolf called consumerism.
It is set in one of those neighborhoods where everyone knows everyone.
There are crazy, quirky characters. They tolerate each other and even
feel fondness for one another. On the corner is the little video shop
where you can rent a video for a dollar a day.
The video shop is owned by Mr. Fletcher (Danny Glover), an aging man
who is proud of his shop. He is equally proud of the history and tells
everyone how Fats Waller was born in that building. The loyal clerk is
Mike (Mos Def). Jerry (Jack Black) is Mike's friend who is always
talking him into doing stupid stuff. On one such occasion, Jerry gets
electrocuted, and his brain is magnetized. Mr. Fletcher is "out of town"
doing research at the chain video store (think Blockbuster). When Jerry
comes into work the next day, his magnetized brain erases all the
Mike and Jerry decide to "remake" Ghostbusters to keep one of
their regular customers happy. The re-made videos are shot like home
movies with cheap special effects and lousy versions of the theme song.
The two know they are in big trouble . . . but then . . .the unthinkable
happens. People like the videos, and they want more. Mike and Jerry,
along with some new friends, start re-making movie after movie. It
becomes a pet project. They are raking in the cash. Will it stop the
big, bad city builders from tearing down their beloved shop?
This was a cute film. Not a great one, but it shows the power of
movies to bring people together. I found the end to be the best part.